The art of shoemaking

The first stage of the manufacture of a shoe implies visualizing what will be its final design. Choosing the type of skin and each of the materials with which we are going to make it is as important as selecting the most suitable form in […]

nike innovator :Mike Friton

Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring […]

New Balance’s 577 Farmers’ Market shoes

The film follows the step-by-step manufacturing process for a pair of New Balance’s 577 Farmers’ Market shoes. Inspired by Farmers’ markets from around the UK, these limited edition shoes live up to their name and celebrate all that is British. New Balance is the only […]

Native Shoes

Filmed inside the Native Shoes factory this short film takes you behind the scenes to reveal the inner workings of the innovative manufacturing process. The images reveal the beauty behind the skilled craftsmanship of EVA injection molding. You no longer have to wonder how that […]

The Reebok Classic Leather Blueprint

Ever seen how a blueprint is created for a sneaker? Check out the work that goes in to making the blueprint of a Classic Leather, created exclusively for Reebok Classics! It takes a lot to make a Classic.

Pendleton x Dr. Martens Collection

This latest video ventures into the latest collaborative project by heritage mainstays Pendleton and Dr. Martens. From initial sketches to the final product, a rare insight into the respective textile and boot-making processes cover the weaving, welting and closing steps. Ultimately this culminates in an […]

The Sandhills Boot Company

Former ranch hand Kyle Rosfeld (bootmaker.etsy.com) found a new path making traditional cowboy boots. Read the Etsy blog post here: etsy.me/sandhillsboot.

Adidas Adizero Primeknit

Using the latest design tools with our new seamless engineering technology, adidas has created this first-of-its-kind running shoe, the adizero primeknit. While sport shoes are usually made from lots of separate pieces, this breakthrough method digitally knits the entire upper in just one. Knitting fused […]

Gold Plated Nike Zoom Force 1

Ronin spends over 9 days filming Osamu Koyama, the artist behind jewelry brand Complete Technique, as he sketches, molds, and builds his masterful gold-plated design upon a blank Nike Zoom Force 1. Osa’s take on the snowboarding boot was commissioned by the brand for their […]