Shinola Audio : The Runwell Turntable

We always said if we could build watches in Detroit, we could build anything in Detroit. We might actually be right. Introducing the Runwell Turntable, the first product from Shinola Audio, built in the US using US and imported parts. Designed in collaboaration with Astro studio/SF […]

The Rolls-Royce Assembly Line

Rolls-Royce very kindly let me do a short time-lapse movie of their assembly line. It is just an amazing site to see these incredible cars come together. And it is not a quick process, as only 15 cars are produced per day of the Phantom […]

Adidas Adizero Primeknit

Using the latest design tools with our new seamless engineering technology, adidas has created this first-of-its-kind running shoe, the adizero primeknit. While sport shoes are usually made from lots of separate pieces, this breakthrough method digitally knits the entire upper in just one. Knitting fused […]

Tyooka bag

A short movie about Tyooka bag handmade leather pieces, precision and patience.

Fender Stratocaster

New short film “A Strat is Born” takes you on a high-speed ride through the creation of a Fender Stratocaster guitar at Fender’s U.S. manufacturing facility in Corona, Calif., showing you every step from bare wood to onstage and set to a pulse-pounding soundtrack by […]

Birth of a book

A short vignette of a book being created using traditional printing methods. For the Daily Telegraph. Shot at Smith-Settle Printers, Leeds, England. The book being printed is Suzanne St Albans’ ‘Mango and Mimosa’ published as part of the Slightly Foxed series. Shot, Directed & Edited […]

Aeron Chair by Herman Miller

“The process is as important as the results: It’s the individual employees on the line that are suggesting these improvements. At Herman Miller, they average 1,200 “plan-do-check acts”–that is, little proposed changes to the assembly process–ever year. “The biggest thing is to empower people to […]

Brompton folding bike factory

The 22,000 sq-ft Brompton Bicycle factory is on an industrial site nestled between railway lines and a motorway. The brazing, assembly and engineering areas share one building with the office space, and most of us, from bike builders to the managing director, use a Brompton […]