The new BMW 1 Series as instrument, the BMW plant Regensburg as stage – this is the first music (industrial) film of the BMW Group. A collaboration of the BMW Group, Jonas Imbery (Gomma Records), Mirko Borsche (Bureau mirko borsche) and The Brainstormclub. The soundtrack was exclusively generated out of the noises of the new BMW 1 Series.


Concept & Idea:
Oliver Aeschlimann (BMW Group)
Jonas Imbery (Gomma Records,
Mirko Borsche (Bureau mirko borsche,

Music/sound design:
Jonas Imbery (Gomma Records)

Creative direction:
Mirko Borsche (Bureau mirko borsche)
Daniel Falk (Eyetrip, / The Brainstormclub,

Film production:
Yves Peitzner (The Brainstormclub)

Marcus Adam (Eyetrip / The Brainstormclub)
Daniel Falk (Eyetrip / The Brainstormclub)

Recording engeneer:
Johannes Tochtermann